I played a significant role in designing and implementing a major rebrand. This included designing a brand new website and establishing new brand standards. I worked with C-Suite stakeholders and successfully communicated design ideas using tools like user journeys, process flows, and wireframes. I also led brand initiatives, managed external creative teams, and simplified complex tech concepts into clear visual messages.

I led strategic workshops with the executive team playing a pivotal role in defining the company's brand identity. My design contributions at Vendr not only refreshed their visual identity but also established a comprehensive and functional design system that catered to the diverse needs of the product and Vendr's ICPs. I created libraries, templates, and design components to maintain consistency across all sales and go-to-market teams. I translated conceptual ideas into valuable designs for campaigns, landing pages, and presentations, including board and investor decks, and much more!

At Webflow, I showcased expert proficiency in designing high-impact landing pages, bolstering its reputation as a premier visual development platform. Collaborating closely with the marketing team, I merged brand guidelines with innovative design strategies to enhance the company's identity, all while prioritizing user-centric design and accessibility across diverse browsers and screens. My approach, deeply rooted in data-driven insights and iterative feedback, was complemented by adeptness in tools like Figma and the Adobe Creative Suite, ensuring timely delivery of projects and a proactive solution-seeking ethos.

I've been incredibly fortunate to work with some truly amazing startups, ranging from tech-driven disruptors to socially conscious enterprises. These experiences have not only ignited my passion for helping individuals and businesses thrive but also deepened my appreciation for the power of exceptional design. By harnessing my expertise in design thinking and user-centered approaches, I am able to provide tailor-made solutions that not only accelerate growth and success but also foster a delightful user experience. It's truly an incredible and fulfilling journey to witness the transformation and tangible impact that effective design can bring to businesses and their customers, creating lasting connections and driving meaningful outcomes.